Live, Love, Sangria!
Follow our story as we start a business using our home sangria recipe...

Hurray The Approvals are Coming!

Friday, November 7th, 2008

I’ve been a bit quiet recently. As you probably have noticed we haven’t had many updates. Our team has been heads down working away on many things. We have been finalizing working through some government approvals, dealing with some legal items, working through designs for shippers, etc…

Now all of our work is beginning to pay off. Our formula was approved by the TTB which is a huge accomplishment for us. We are now waiting for the TTB to approve our label. Once that is done we’ll have the green light to go ahead and start making sangria. At the same time there are some approvals that we need to get from the state of NJ. Just last week we got our Wine Wholesaler license. This is another big accomplishment.

Over the next couple of weeks we should have all of the approvals we need to push on forward and sell our sangria. It has been a long road for us but it sure is worth it.

I don’t think we’ll be able to squeeze in a product run before Christmas & New Years. I am a bit disappointed about that. I was looking to get our product into a small number of stores just to see what the reaction from the consumers would be.

It feels great being able to see the light at the end of the tunnel. This product is going to be great! I’ve pasted a picture of the NJ Wine Wholesale License for all of you to enjoy. We are very proud of it.

Such a pretty sight... We can now sell win in the state of NJ

Grassroots, Coffee & Sangria…

Tuesday, September 16th, 2008

If you want to get noticed in a coffee shop take out a bottle of our sangria. That’s what I learned on Monday when brainstorming marketing ideas with a friend at a Starbucks in Midtown Manhattan.  

While talking through some grassroots marketing opportunities we caught the eye of 3 women who had met for coffee. Apparently the label on our bottle did its job by grabbing their attention. The next thing I know we have 4 cups with ice and we are sampling our sangria. I was a bit nervous as I waited for their response. There was a long pause, followed by a surprised look of “wow, this is pretty good”. At that point the flood gates opened, I could not stop talking about our sangria and how we got started.


The best part of the story is that the women live not to far away from the winery where we are bottling our sangria. In addition one of the women knows the owner of a fairly large liquor store in NY. While we sat there she sent a text to the owner of the liquor store, letting him know that this a guy with a crazy dream of bottling great sangria will be calling him later in the week.


Moral to the story, if you are looking to market your product go to a Starbucks in NYC.

Sangria, Join the Fun

Wednesday, August 20th, 2008

Check out our latest label design below. We took the feedback that we received from the site over the past few weeks and incorporated into the latest label design.

Take a few minutes to think about the design and leave us a comment.

Caption stuff

(Click here to view larger image)

What is your favorite Senor Sangria label design?

Monday, July 21st, 2008

It’s simple:

  1. View the video
  2. Click on each label design to see a larger image
  3. Leave a comment telling us which is your favorite below the video

Please don’t hold back, be passionate about your decision! Tell us what you like and what you hate. We need all the help we can get.

Senor Sangria Label Sneak Peak

Wednesday, July 16th, 2008

Hey all, I got home today after visiting our design team. They delivered concepts for our bottled sangria label. I thought I’d take a quick video and give you a little taste of what they look like. I purposely didn’t zoom in too close. This is just more of a tease as we figure out the best way to present the concepts.

The design team did a great job of capturing our passion and energy in the concepts. They surprised me by the shear number of concepts they delivered. You can tell they put a lot of thought into each design.


Slowly but surely we are changing the world of sangria.


Sangria sales reps beware of ice

Tuesday, July 15th, 2008

I have to take a quick minute and talk about our challenge with ice. We’ve been pounding the pavement the last couple of weeks meeting up with local wine shops and other retailers. You would think that our toughest challenge would be getting the retailers to like our product but in fact it is the ice. 

There have been a few days where it has been very hot (high 90’s). We need to carry ice around with us so that we can serve our sangria but with these high temperatures the ice melts quickly. I had one instance where I was pouring out the ice and only water came out for the container. That was funny and it sure broke the ice (no pun intended) with the retailer we were meeting with.

The joy of chasing the sangria smile…

Monday, July 14th, 2008

Over the past couple of weeks we’ve been pounding the pavement meeting with many wine & liquor retailers. Every time we walk in the door, people look at us with a strange expression. They seem a bit perplexed on how sangria in a bottle can taste good. Their body expression is tense almost as if they are going to drink something bad. 

Then they take a sip and their whole expression changes. They become relaxed and smile, at that moment they realize the mission that we are on. Every time I see that smile I get goose bumps. It truly makes me feel like we are onto something big.

Quick Sangria Update

Sunday, July 13th, 2008

Hi everyone,

I wanted to take a minute today and give you a quick update on what’s happening in the Senor Sangria world.

Last week we met with our first restaurant owner in the Iron Bound area of Newark here in New Jersey. The guy enjoyed our sangria. He gave me some great feedback. In fact he’d be willing to serve our sangria in his restaurant. Now this means a lot to us because he makes his own sangria today.

It has taken much longer then I expected to complete the product. We are down to 3 things that we are waiting on before we are able to sell our product.

  1. Formula Approval by the government
  2. Label Design & Approval
  3. Wine Wholesale License Approval

We hope to have all this complete by sometime in September. I’ll keep you updated over the next few weeks on the progress of each item above.

As for now I’m going to go enjoy myself a nice tall glass of sangria on this sunny and hot day in NJ. Stay tuned this week as it will be a busy one with multiple posts.


People Really Like Our Sangria!

Thursday, June 26th, 2008

On my last post I mentioned that I stopped someone coming out of the liquor store who had bought one of our competitors (Carlo Rossi Sangria). I gave her a sample of Senor Sangria and never thought that I would hear back. I pleasently surprised when I got an email this morning.

Below is the message I received…

Hi Rick,

You gave me a bottle of your sangria to test last weekend at the Wine Shop (Morris Turnpike) – it was delicious! I will definitely purchase your sangria in the future. It has just the right amount of sweetness and is very refreshing! Fantastic recipe!


I also took a screen shot of the email to show as proof. I now know the secret to selling our sangria. We need to stop everyone who buys one of our competitors products and have them sample our product. Sounds like a lot of work but we’ll do it!

Sangria Spotting – Short Hills, NJ

Saturday, June 21st, 2008

Yesterday I was at the liquor store buying a few things. As I was checking out I noticed the person next to me had a jug of Carlo Rossi Sangria. I’ve always wondered who bought that stuff. It is on the shelves of every store but I’ve never seen anyone buy it.

So I go to my car and notice that the person who bought the Carlo Rossi parked behind me. I was so intrigued about this purchase that I went up to the woman, gave her my business card and asked her a bunch of questions. I also gave her a sample of our product and asked her to try it and give us a review.

After thinking about what I had done the woman probably thought I was crazy. She probably drove off and threw our sangria and business card out the window.

Keep an eye out for the crazy sangria guy… I hear he makes you drink tasty bottled sangria…

Question: Have you ever bought Carlo Rossi Sangria? If so let us know how you serve it?