So we’ve finalized and locked down our white sangria recipe.  That’s great news, right?  Yes!  Flip the switch and start bottling?  Nope.  We’ve figured out how much to use of this and how much to use of that; now, we have figure out exactly what this and that will be.  As we continue moving forward with The Brotherhood Winery to begin the formulation process, we have to make a decision on juice suppliers. 

This isn’t exactly the same as standing in the juice isle at the grocery store and deciding on Juicy Juice vs. Capri Sun.  The underlying premise is the same, though; selection via elimination.  We’ve reached out to a number of companies for juice samples that will be – could be, rather – used as one of the “chosen” ingredients.  Consequently, we now have a collection of juice samples that have taken over our freezer.  It’s a meticulous process that will take some time.  Our goal is focused, simple, and essential to what we strive for here at Senor Sangria; create a product that is unmatched in quality in the marketplace.

So as spring approaches and we migrate through the necessary steps to get to formulation and bottling, the anxiety level continues to build.  It’s like trying to make your way through an IKEA; whether you like it or not you have to follow a certain path through a maze of twists and turns to get to check-out.  We view the addition of white sangria as being a perfect and critical complement to the classic red that started it all, and are thrilled to think that we are now so close to sharing the fruits of our labor with all of you. 

Yum...All Natural Fruit Juices...One of these could be our winner!