Hi Christopher,

I want to thank you for the time you have taken to read my email and to visit this video I’ve put together to introduce myself and our product. Our journey started over 3 years ago but yet our product has only been on the market for 3 months. We didn’t set off to start a sangria company. I was basically making sangria at home for friends and family. It got to a point where our friends raved about it enough that my fiancé suggested bottling and selling our sangria. After that it’s been a snowball effect. We’ve taken small and measureable steps.

After you have watched the video and read threw some of the notes below please feel free to contact me (rick@SenorSangria.com or 888.860.9055 x100). I don’t live to far away from your offices. It would be real easy for me to drop by and provide you a sample.

Wholefoods prides itself on supporting local business and all natural products. I think our product would be something new that you and your team could enjoy.

Background

Rick Martinez is the founder of Senor Sangria

The idea was sparked by his fiancé Maria Camelo

Business was funded through the sale of Rick’s apartment

A year after starting the business Rick quit his job to focus on the business full time

Rick has no experience in the beverage industry (background is in the internet software space)

Product is being introduce in NJ first; Other states will follow shortly

Product Specs

Product originated as Rick’s home sangria recipe

The only Premium Bottled Sangria on the market

All natural nothing artificial added

Ready to serve; simply shake and pour over ice

8% Alcohol

Available in 750ml and 1.5L formats

Base wine is a Chilean Merlot

We blend our wine with premium fruit juices (no flavors are added)

Shelf life is over 1 year

Small batch productions (based on demand)

1st production run occurred on March 20th 2009 (~310 cases)

2nd production run occurred on June 4th 2009 (~930 cases)

Ability to scale up to larger production runs

Serving Instructions

Shake the bottle

Pour it over ice in a cup

Enjoy…

For added flare cut up orange or fruit slices and add in with the ice

Interesting Links

Video of our 1st production run

Photos of our 1st production run

Original concepts for our label design

Our test trial run