When you get to a point in your chosen profession where you stop
learning new things and you find yourself doing the same thing day in
and day out…well, that’s never a good thing. You’re not being
challenged…you’re not challenging yourself. You get complacent and
lazy. That’s when bad things happen. We strive to ensure that does
not happen at Senor Sangria.
At this point we’re pretty confident that Senor Sangria is good…damn
good…awesome, if you ask me. Even so, we’ve started investing money
drilling into our formula and our practices to find out exactly
why it rocks. We want to be able to replicate this success with
future products (yes, that’s right folks!). We love to experiment and
do crazy things, like testing our products to see how they stand up to
harsh environments. We bake bottles in the sun, freeze them, then
bake them again to see how they taste. We want to know what happens
if a bottle or case or [gasp] pallete is left out for a month in the
summer…or the winter. This type of R&D is crucial to our success.
In a sense, we feel like a craft brewery. We put a lot of time,
effort, and passion into what we do. We want to ensure only the best
gets to our customers. As we gain more and more experience in this
industry, we find that you can never analyze your methods and
procedures enough. So we are constantly testing our boundaries to
provide the best possible product from production line, to the
warehouse, through distribution, to the shelves, and most importantly
to your home!