Now that summer is over, sales have slowed down dramatically.  Even though this is something we expected, I must say it saddens me and I am definitely missing all the attention we were getting.   I won’t lie; it has taken some time to adjust to this slow down.  I have found myself staring out the window or at walls for long periods of time.  I’ve also driven around aimlessly in our delivery van.   Now, that the pity party is over WE ARE BACK!  It is time to push the pedal to the medal and begin working on building a prosperous future for Senor Sangria.

Here is the direction we will be taking over the next few months

• Prepare for a series of promotion events in the month of October
• Begin contacting distributors in other states, so we can introduce ourselves and our product
• Contact big chain retailers and tell them our story
• Plan our next round of NJ in store promotions
• Begin looking for more sales representatives…we would like to grow a team of about 15 reps
• Formulate the white sangria
• Planning for the 2010 spring/summer season
• Figure out how we are going to pay for all of this!

This will continue to be an exciting adventure with many lessons learned, but I am confident Senor Sangria will become a household name.