We posted a somewhat sobering blog recently about our pursuit of Classic Red’s companion, Classic White. In it we stated that we were working diligently to get premium white sangria on store shelves; but, due to recent promises that fell somewhat flat we would not be providing any more estimated dates…
…and we are sticking to that promise…we offer no timeframe. BUT….. our formula is locked in! We recently tasted a couple of samples, and one stood out above the rest (a really sweet feeling when you go through so many samples that don’t quite cut it). So Step 1 – “the formula” – is complete.
Step 2 was to get gov’t approval for the formula. We’ve got good news there, too. The TTB (Alcohol, Tobacco, Tax, and Trade Bureau…sounds scary, right?) just recently approved the formula. Now we are working on Step 3, which is gov’t approval for the label itself. Since we fiddled with the ingredients, we’ll have to tweak the label a bit before submitting.
Again, we offer no dates and no timeframe. What we do have is a recipe, and now we’re halfway there with Uncle Sam’s approval. Cheers (well, not quite yet…)!

