In this industry, when you are a new and growing company there are a few rules that you try to follow day-to-day.  Never look back.  Never take a break.  Always grow; but, do so at a sustainable rate.  There are also a few cardinal sins you make sure to avoid.  One of those is about as simple as it gets…never let your supply go dry. Makes sense, right?  People can love your product six ways from Sunday; but, if they can’t find it, they will inevitably look elsewhere.  And the last thing you want to have happen is lose customers because you weren’t on top of your business. 

So needless to say this is something we strive to avoid, especially as we watch our sales numbers improve month-over-month.  In fact, we recently we ran a production run to restock our stores with 1.5 liter bottles.  We brought the first two pallets to the warehouse to sit before delivery, and before we knew it we took orders that accounted for every bottle on those pallets.  Now, we have to get back to the winery to further stock the warehouse to keep inventory on hand.  With the dog days of summer upon us, folks are thirstier than ever.  The potential for growth is exciting…but at the same time it makes for some hectic times.  Fear not!  Keep your pitchers handy!