Back in January, we told you about one of our customers who absolutely loves our sangria; but, she was unable to find any local liquor stores that carried it.  Luckily, a good friend from Hoboken – the one who introduced it to her – has been bringing her bottles of Senor Sangria every time she visits.  (Read Article)  

Soon after receiving her message we received one from the Hoboken friend, who told us about her Senor Sangria experience.  She was first introduced to our sangria by John over at Giannone Wine and Liquor in West New York (thanks for the good word, John!).  While enjoying a leisurely walk on Washington Street in Hoboken, she dropped by Sparrow Wine and Liquor and noticed that they also carried it; so, she stocked up!  And now, she has all of her friends hooked!

So to sum it all up…we have a retailer, Giannone Wine and Liquor, who recommended Senor Sangria to a customer, who loved it and recommended it to her friend, who loved it and now has her friends hooked.  This is precisely why we value our relationships, with our retailers and customers.  This story – this chain of recommendations – is a great example of why these relationships are important to us on a personal level, and how critical they are to the current and future success of our company.  Please, keep the input coming.  We continue to read everything you send!  Thank you for your kind words.