So last year, we were pretty psyched when sales reached a point where we could not keep up with distribution in the Pathfinder. As reliable as she was, we needed to increase capacity. That’s when el crucero de gran vino was introduced.

This year, we have even bigger expectations for Senor Sangria. When you set such lofty expectations, that usually means also adjusting your budget accordingly. In the world of small biz, that means cold, hard cash (otherwise known as debt). Before we head over to the bank, we’ll be preparing a case of individually gift-wrapped bottles of Senor Sangria in hopes of the understanding more money = more sangria for you!

The banks decision will definitely play a big role in helping us determine whether to continue distribution ourselves or outsource it. Having the van (vans, hopefully) out there is great advertising in itself (as we experienced last year during one stop at Dairy Queen; mmmmmmmm…Blizzard).– read article – It keeps us in touch with the retailers face-to-face. Outsourcing potentially gives us access to more markets and could quicken expansion into new ones. Distributing also gives us time back at the office, so we can focus on enhancing our product line and drinking sangria.

We’d love to get an idea of what you folks out there think. Shoot us an email with your thoughts.