So Alan was out in the field recently doing what we do every day, knocking on doors.  On this particular day he was visiting a store that was already offering Senor Sangria on its shelves.  While there, a customer comes up to the counter to purchase a bottle of sangria…only, it’s not Classic Red.  What to do? 

Now, in this situation it’s pretty hard for us to allow such a travesty to unfold right before our eyes.  At the very least, it’s worth finding out if the customer knows about us at all.  Plus, there’s nothing to lose in asking.  As luck would have it, this person hadn’t heard of us, but was willing to learn.  Opportunity having knocked, Alan gives his 30-second Senor Sangria pitch.  Minutes later, the customer is walking out of the store with the same non-Senor Sangria bottle.  Sometimes, change can be difficult, and we know we can’t win’em all…

…but in this case, it appears the customer hung on to the “other” bottle as more of a hedge and also purchased two bottles of Classic Red. 

Cheers, Alan!