I’ve talked a bit recently about having taken a step back to refresh my perspective; basically, to perform my own personal audit of Senor Sangria.  After I collected all the data, I was humbled by how much information I had to digest.  It was worth it, though.  One of the coolest stats that I ran across was our month-to-month growth from May to June.  We had a very productive May (a preseason for Senor Sangria as summer creeps in).  June is going to kill the number of cases sold in May and will be our biggest month EVER!

So far, the response has been extremely positive as we expand our reach.  Needless to say, it’s pretty critical for us to be able to see a direct, positive relationship between cases sold and number of stores selling.  When you throw in the fact the last few days have been oppressively hot, it’s no wonder folks are thirsty (and it’s not even July yet).  As we add each new store, the numbers prove that folks are thirsty for Senor Sangria.

As great as the numbers are, we still need capital.  As this sales trend continues, we use the evidence of success to try and work with the banks to secure additional funding to continue the expansion.  This is neither an easy nor expeditious process.  We’ve recently reached out to the SBA (Small Business Administration), an independent agency of the federal government chartered to “aid, counsel, assist and protect the interests of small business concerns.”  Basically, The SBA helps Americans start, build and grow businesses.  That’s us!   So wish us luck!