We’re on the move again! Our ongoing expansion efforts recently led to the inking of our second distributor. Peerless Beverage Company recently joined the Senor Sangria family and will bring Classic Red and White to Northern New Jersey, an area that we felt was not getting the attention it deserved. Peerless will add Hudson, Sussex, Union, Bergen, Essex, Morris, and Passaic counties to the Senor Sangria Map, we’ll finally be doing these areas justice!
Being a company built and founded from the ground up, we here at Senor Sangria are thrilled to have brought in a well-established, family-owned company with an excellent reputation. Peerless Beverage’s history reaches back to 1933, when Charles Salzman and Jake Beim decided they could succeed combining efforts to sell beer following the end of prohibition. 30 years later, Rich Salzman and Norm Beim officially created Peerless Beverage. Today under the direction of the third generation of Scott Beim and Chuck Salzman, Peerless operates one of the largest distributors in NJ. In fact, I am proud to report that after leaving some samples behind with Chuck, I received an email while out with Maria that he and his wife gave a big thumbs up! Big thanks to Rich and Chuck!
So Peerless has been doing their thing for only a few weeks now, and we’re already more than impressed with their level of effort. Their reps are motivated and excited to carry our labels, and after seeing the positive reactions from beverage and store managers, you can almost see them licking their chops. Make no mistake, these guys are a competitive bunch, and now they’ve seen for themselves that Senor Sangria is a product with a quality and consistency that almost sells itself. We’re psyched to see where they can take us through the remainder of this summer season and beyond!