June has been and will continue to be quite a month for us.  I recently took the time to train-up four Senor Sangria “Brand Ambassadors” that will have the awesome responsibility of spreading the good word, and offering free booze, to the thirsty folks of New Jersey.  Last year, it seemed Maria and I were always somewhere promoting the brand, setting up tables, and passing out samples.  While it was a pretty sweet feeling watching our product gain momentum one event after another, it is even sweeter to be able to find and employ folks who are outgoing, eager, and share my passion about sangria…Senor Sangria. 

And now that I’ve got four folks tasked with passing out free Senor Sangria across NJ (as opposed to just Maria and I), a complex analysis of the situation exposed the fact that four ambassadors will probably give away more sangria than two.  Solution; sales 101!  Feet on the street!  Pound the pavement!  With summer in full effect, our sales force will be out and about adding new accounts and ensuring our existing accounts are sufficiently supplied.  Summer may have just begun, but just like last year I am confident time will fly and before we know it…

…let’s not get ahead of ourselves…the summer is here so let’s enjoy it!