Hi Rick,
Like the concept, but would suggest bringing some foil into the design. Your designer should be able to bring some colored foil into the label which will add an eye-catching element.

Wow, I could definately see myself having a bottle of Senor Sangria with a good stew.
Eddie K, Rahway N.J.

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Good Luck Rick.

Sweet. It was not my number one choice, but it was an extremely close second - definitely catches the eye. What would even make this sweeter is if this puts you one giant step closer us drinking! So what gives with the release? Summer'09? Spring? Next week?

I love the graphic elements of the label, but where are the apples? Sangria has flavor from apples and oranges.

looks good: eeez got litel touch of dees.. and dat.. Mucho good! SO when's the taste test? That's what I wanna know -the latin from Manhattan :-0)

Actually, it is a nice design.

I think it's a wonderful choice, the colors are an eye catcher. I hope for the best.

Excellent job. The Label and packaging looks great.

It caught my attention (in a good way). The colors work well. Good luck!

I like it a lot. I especially like the bold colors and pics of fruit. When I think sangria I think fresh fruit in addition to wine. I am often disappointed when I order sangria in restaurants and there is no fresh fruit in the glass. While I like senor, senorita sangria is a little more catchy to me.

Good luck and I hope you will ofter a launch party for NJYP members to sample the product.

I very much like the look of this bottle... but if your asking for any comments that might help the design the one thing I noticed that bothered me a little.. was the fact that everything in the foreground has details except the leaf of the grapes. I would change that to have more shading. Besides from that slight change I think it looks great.

Beautiful. It's fun and classy. The red exudes a Spanish influence and the brighter colors just make the label pop. I love it!

Very eye-catching...I like it a lot. I agree with some of the other suggestions regarding balancing out the image of the orange with the other fruits. Not sure what I think about adding a senor "mascot" to the label, but I see the point behind doing so. Also, what immediately came to mind when I saw the proposed bottle were the painted-on labels of the Virgin Vines bottles (www.virginvines.com) and how nice it would look if your label was painted as well (printed directly on the bottle instead of on a paper label). Just a thought. Good luck!

It's a good design, but a bit too flashy.

LOVE it!!! And, we need a good new sangria on the market. I do in home shopping parties for women. With designer clothes from LA and at most of our salon shows we serve Sangria. So, I can't wait to check it out and hopefully pass it on to all of our girls!!! E-mail me at rackandroll@comcast.net if you ever want to sample it at any of our events in NJ, PA or DE

I like the design. I love that it wraps around making you want to turn the bottle more. It' s colorful and fun looking.

The label is eye-catching right now. It is a pleasant design. However, I do think that the big orange does need to be balanced out a bit - perhaps, as Nina suggested, by elongating the grape image. It also really does need a "senor" somewhere on the label. Possibly, a smiling farmer or some type of a lord peeking out from behind the fruit. Additionally, modifying the product name to "El Senor de Sangria" (or using this as a product slogan) might prove to be a bit more catchy to the masses. But, I will say that despite my suggestions, the current product packaging is okay to good. But, it does have a bit more to go to be great!!

I love the font and the background color. My first impression of the bottle would be that it would be something citrus-y because the orange is the most eye-catching feature. Unless you really want to highlight the orange flavor, you need to reduce its prominence on the label. I like the red around the bottle neck, since there's a red border around the bottom of the label, it sort of completes the design. Even if you were to change the color on the neck, the mouth of the bottle should still be red. I also like the 'senor sangria', but I don't get the same vibe off that phrase that I think others do.

I like it alot. Perhaps elongating the grape image may balance out the big orange that some folks are noticing.

When I think of buying sangria, I think of the intoxicating potency of wine mixed with brandy. When I see a giant Orange oversized in comparison to the grapes on the label, I think this is going to taste like oranges. It is eye catching, but that giant orange sends the wrong message. I ldo like the red top wrap and the off-center, wrap around label style. I also agree with Ed, Senor Sangria? Where's the Mr.? Although that name makes me think of a drunk and disorderly, low class version of the Sandeman's Port character. That would be amusing, but probably not a good marketing ploy.

PLEASE READ THIS!!!! First this cavet- This suggestion is coming from a male who drinks sangria. If stats show more women drink sangria than men, forget I ever wrote this. Your product is called Senor Sangria well the question is, "Where is the dude." Where is the senor? I know were the Captain has been. I know about the most interesting man who drinks Dos Equis. How many times do we have to thank Jose for that great hangover. So what about Senor?? I'm at a loss!!!!

I love the bright colors! It makes me think of fun, happy times. I would definitely be attracted to this label and buy a bottle!

The label looks fun. Eye-catching. I'd buy it. The orange & limes look appetizing.

I haven't seen the other ones, so don't know the other feedback. I think the label looks great. The fruit sells the product. Can't see the back - hopefully there's a story about your company that makes the locals want to support you.

I like it a lot; very colorful and festive!

Awesomeeeee

The label looks great. It looks very festive and lively...what you want out of a good sangria!

It's definitely a fun, eye-catching label. The dark background really adds a great amount of contrast to the brighter colors in the foreground. However, I feel that it's definitely trying to look "hip" and appeal to a younger crowd. For something called Senor Sangria, the packaging seems to lack any sort of Spanish influence, which might aid in adding a sense of credibility and authenticity for other potential target markets.

It's OK...I like the design...but the overall feel is supermarket shelf-ish (by putting a picture of the contents/ingredients on the label).

When you go to the wine store, you know those bottles are gonna be full of crushed grapes or fruit...so why bother putting it on the bottle? It seems to me many wine makers are using designs that are eye-catching and have absolutely nothing to do with the contents or ingredients of their product...I would take that approach. This

I Love It! Colorfol, Festive, Eye-Catching - great choice!

love the colors - it will really "pop" off the shelf! great design, looks like a very refreshing drink and i can't wait to buy a bottle! the swirls are great - gives it a little bit of an edge

love it. hip, fruity and spanish-lookin'

It's Perfect!

LOVE IT, great graphics
sends a message of fun :)!

Excellent ... the label is a real attention-getter and it looks like a fun party in a bottle. I would definitely buy it.

I like the layered look with the fruit and swirly design. Very cool.

Wow! I think it looks awesome...very colorful, tasteful, and unique...looking forward to buying some! Congratulations and much success!

Looks great! I can't wait to try it.

Rick-

I like the colors on this one. For those of us who like Sangria (most who are commenting here I imagine) this label brings out the reason we like it. Great job!

Outstanding design .... Looks like I'll have a new reason to drink very soon.

I'ts not nearly as sexy as the eSchedule logo but hey, what the hell is???

Thank you for sharing this with me. The label looks great. I would have loved to see your other choices. This is so nice that I would love to see the study.
Please keep me posted of were I can purchase. Sara K has gotten me hooked on making Sangria from her recipe and beautiful photo on The Cheese Ambassador website.

Bueno!! Looks great. Will definitely differentiate itself from other bottles on the shelf. You can also use different foil colors for the different sangria varieties you will roll out.

Rick,

Outstanding label. It symbolizes what sangria is all about and its origen.

Very very cool....

Awesome! Definitely an attention-getter. Go for it!

This is it! It's beautiful and I am happy that you decided to go with this particular design.
The colors are beautiful and as I mentioned before I love collecting bottles with beautiful
artwork. This one will be on my shelf. Now I await the the promise of paradise... the sangria
itself. Best of luck in launching the your sangria.
Deborah E.
Scottsdale AZ

Love the final choice - very colorful and eye-catching! Good luck and can't wait to try some :)

It looks fresh, alive and inviting! I think it will be an eye-catcher on the shelf. I think you've got it!!!!!!!!!!! Good luck! Mary-Ann

Congratulations!!!! The design is fantastic. The design is beautiful in a very tasteful way, but it manages to catch your eye. It is elegant for a modern design. All in all, it is one sangria that I believe people will not pass up. Please do not listen to any naysayers that criticize this design, but do not offer any constructive suggestions. I believe strongly that if this design were to be left as it is, it would be praised by most, if not all. Please do not hesitate to contact me for further communication.

Respectfully yours,
John Dinsmore
International Traveler
(213) 923-5728.

it's beautiful! seriously, the colors and the movement, the way it wraps around the bottle like an octopus! it's fun and elegant at the same time - not easy to pull off. I love the image of the orange... it creates that strange juxtaposition between a citrus fruit and a wine bottle. then your eye wanders down to "senor sangria" and it all comes together.
the only critique i'd make is on the wrapper at the top of the bottle. it looks a little like italian wrapping paper :( i'd go with a more festive color - maybe orange or lime green. and maybe even a different pattern, like concectric circles or subtle orange slices. i get that it is leveraging the swirly things from the label, but it ain't doin it for me. :)
overall, it's awesome - i'm really impressed by all that you've accomplished! go bro!!

Fabulous!

The bottle looks like a portable party! I like the way the label wraps around in 3/4 fashion...unique. The wrapper on the bottle neck would work in any of the colors on the label palette. Good job!

I think it is an attractive bottle. It is a clean design yet the colors pull you in.

Fantastic! I have one bottle left -- wondering if I should keep it as a piece of history . . . or just drink it! Keep at it Rick. Can't wait to celebrate with you guys. Let's meet this weekend or next week!

Excellent choice, Rick! The label is great...colorful, eyecatching, relevant...great for marketing the product! The samples were well received at our party! We can't wait to buy it off the shelf! Saludos desde California...O & G

Looks great! I can't wait to buy some.

It simply, looks great. Can't wait to pick one up at the nearest store.

I like this concept. However, I would change the red color on the bottle neck. The red on the bottle neck is too close to the red on the design. I would use another color to differentiate the design from the bottle neck. I feel this distinction would make the entire product more noticeable and appreciable. Good Luck!

i love the label...cant wait to try some...i'll be in your part of town in a few weeks...i'll email you!!!

I am so excited about the label! It's the one I chose! I love it! I can't wait to see the final product sitting on my dinner table! Best of Luck to you!

hey rick -
this looks amazing. very festive and eye catching. i do have a couple of thoughts on the senor sangria font. it definitely looks more polished than that on your site. i am not sure that it matches the feel of the artwork. your existing font treatment is more rustic and i think that treatment may be more appropriate. i like how the grapes "point" to the name of the product. also, i noticed that some of our red wines at home have a red wrapper on the bottle neck. you may want to change the color of the red somewhat (maybe more orange) so that it further differentiates the product.
when is the launch? can't wait to try it with The Cheese Ambassador cheese collections (how's that for a shameless plug!)

I didn't comment on the other labels...but I had to on this one. I don't even drink and this label makes me want some. No joke. You did an awesome job of bringing together the best design yet. Good luck man!

We e-mailed each other concerning the purchase of a Audi. I like the design. It's eye catching, Colorfull and I believe people will be drawn to the bottle. Good luck and let me know when I can purchase it.

Yes,

Very Nice Design. We like it.

Good Luck
Friends
Lillian & Jose A. Valladares

Looks great! Hope to see it on a shelf near me very soon.

Perfect choice for the final design! They have incorporated all the best aspects of the other designs into one. Eye catching design, solid use of the orange slice, easy to find the name, and a cool topper so you can find the bottle when it's laying on its side. It's a great mix between fresh fun and classic looks. I like it!

Big improvement!

"Director of Latin Advertising..." LOL....Here's your latin advertising advice for the West Coast. Change the label and just put "BUD LITE" on it! Hey look...now I'm the "Director of West Coast Advertising" :) :)

The design looks great! It looks like it tastes really good just by the label.

How about you bring some of that devil's juice over and we'll discuss the label. Better yet, lets discuss family discount !!!

Great Choice!!!!!

Don't forget as Director of Latin Advertising for Senor Sangria.. OK OK.. Translator... still waiting for a call...

Love the new design. It looks very festive without being too cheesy or over the top. Congrats! Very nicely done!

Love it! Very eye catching and doesn't look like every other bottle in the stores. Good luck!

YES! YES! YES!

It sucks.

It sucks because I don't have any of what's behind the label.

If I had some, then it wouldn't suck.

Until I have more...

It will continue to suck.

This is an fine example of GREAT packaging. I'm sure once this gets on the shelf, people will automatically be drawn to it. Great Job guys!!! Best of Luck!

Love it, love it, Love it! Best of luck!!

Great Choice!