Hoboken is an amazing place. It is the birthplace of baseball, with the first officially recorded game taking place in 1846 at Elysian Fields (now marked by a landmark at the intersection of 11th and Washington). Frank Sinatra, Hoboken’s most famous son, was born here in 1915. Companies like Maxwell House, Lipton Tea, and Hostess at one time maintained a major presense here as they developed into companies that have since become a foundational part of this country’s food and beverage industry. Heck, even Blimpie opened its first restaruant here. And don’t get me started on the fresh mozzarella.
As usual, I find myself digressing to food and beverage. And in the case of Hoboken, why not? Hoboken – roughly two square miles officially, but realistically one square mile of developed space – has become well known for its dense concentration of bars, restaruants, coffee shops, delicatessans…the list could go on. I remember it all to well, having lived here before my Senor Sangria days. I frequented places like Black Bear, Benny Tudinos, and East LA. Others, like Duffy’s, have sadly since closed their doors; but, they are most often replaced by yet another bar or eatery.
This is the reason we have been wanting to get our product into this market since the beginning. And while Senor Sangria was being sold in 2 bars and 2 restaruants, we never really thought we would gain any substantial coverage. That all changed when we brought Peerless Beverage on board. Now that they are marketing and selling Classic Red and Classic White, we are at 12 locations and still growing! It’s all very exciting to see our brand continue to expand, especially since this is the place where Senor Sangria was born. Our commitment to making a premium product with an authentic taste does sell itself to a certain extent. We see that as more and more bars and restaurants are eager to get us on the menu; but, it also takes a motivated distributor that has the expertise and experience to penetrate a market like Hoboken. Big thanks to Peerless for taking us to the next level in Hoboken.