We knew going into this business that food and beverage was…competitive, to say the least.  You look for every advantage that you can get.  We’re really just trying to get the good word about Senor Sangria out to as many people as possible (without a multi-million dollar advertising budget to leverage).  People can’t and won’t buy it if they don’t know it exists; and, more importantly if someone else vouches for it.

So if you can’t buy publicity, what are you supposed to do?  Answer; generate your own.  My thought, reach out to other local entrepreneurs also trying to break into this industry.  That thought led me to meet with The East Coast Brewing Company, located in Point Pleasant Beach, NJ.  They’re about a year behind Senor Sangria’s progress with their new product, Beach Haus.  A classic American Pilsner micro-brewed in the tradition of early German-American brewers, Beach Haus will hit the market in May 2010.

We’re psyched to engage with other local businesses in a similar position as Senor Sangria; working both to survive day-to-day and grow at the same time.  It’s especially sweet when these businesses are complimentary in nature (notice I didn’t meet with another local sangria producer!).  We look forward to a growing relationship with The East Coast Brewing Company, as well as any reciprocal advertising opportunities that may arise in the future.  Senor Sangria wishes you the best of luck with the launch of Beach Haus in 2010.  For more information please check out their website http://www.beachhausbeer.com/