Hello, friends, fans, and first-time followers! The 2012 Sangria Season is upon us, and like last year and the year before it, I expect it to be our toughest year yet! And I need your help! (more on that to come…)
We expect to see continued demand for our product, which means yet again reaching production volumes never seen before. While it will be challenging enough to meet those demands while maintaining our quality standards, it is also our intention to continue our aggressive expansion into more states. Specifically, Western CT, Upstate NY and MA. I’ve already been to MA a few times and there are a lot of great distributors psyched about our product. What’s sweet is I’ve noticed the MA market is similar to NJ – a state we are somewhat familiar with – so we’ll be looking to replicate best practices for that market.
CT and NY are also giving good vibes. In CT we’ve got Star Distributors lined up to cover western CT (Fairfield and New Haven ). Another distributor, A Gallo & Company, will cover Litchfield County. That gives us 3 of Connecticut’s 8 counties, which is a helluva good start. Just recently on a drive we dropped in on 6 liquor stores to do gather some info. What are the competitors? What is the top selling sangria? What do people want? It was awesome to see that everyone we spoke to gave rave reviews on Star Distributors. And of course we went bearing gifts. We left one store owner with a bottle of white and a bottle of red (not a bottle of rosé instead…) and our business card hoping to hear back with his comments. Down the road from there, I stopped for some grub at a Mexican joint and started chatting with some guy that worked with the power company. After some obligatory opening weather commentary, he asked why I was there and he got our story from the very beginning. After hearing me out, he also left with samples to share with friends and family (Winning!). Bottom line, if you run into us driving through your state, there’s a damn good chance you’ll walk away with some libations!
Right…so how can you help me??? I’m going to be putting a ton of miles on the old odometer to make this happen this year. I need some driving music recommendations from our Sangria-Head community! Of course, I have my favorites and I can always ask Siri for her thoughts, but I want your input!