So a few weeks ago I visited one of our new accounts in Garwood, NJ…Dittrick’s Wine and Liquor. I was BSing away with the shop manager about this and that, and he mentions that he’d placed an order for sangria about a week ago that had not yet arrived. He wasn’t exactly pissed about the delay, but he thought enough about it to make mention of it. Of course, in a perfect world, next-day deliveries of Classic Red would be commonplace (and Classic White would already be on shelves, gas would be free, and NJ would eliminate property taxes).

As I was leaving, a truck pulled into the parking lot. As my luck would have it, this was the Senor Sangria delivery! I walked up to the driver to introduce myself, and came to the realization that this was clearly something that this guy was not accustomed to (with the possible exception of drunks begging for booze from time to time, I suppose). I just wanted to thank the guy for being a part of what gets Senor Sangria from the winery to the shelf (plus, there’s nothing like the subtle pressure of a friendly reminder that you’re being watched!). I’m not so sure the guy was ever completely convinced of my sanity, though.